After paying Rs 1 lakh for his Eid goats, they were stolen overnight from his house in the upscale Valencia Town, Lahore. Despite police complaints and follow ups, the goats remain missing.
It was "breaking news" on some channels. It is not uncommon for animals to be stolen or abducted in the days leading to Eid. In Karachi, where extortion is rampant in some areas, people who bring home sacrificial animals may even have to pay money to mafia to keep them safe.
This year alone, two animals were shot dead by extortionists after their owners from Kharadar and Ranchore Lines area refused to pay them ransom.
TV channels have also been showing all kind of animals that are up for sale, including a goat that "drinks sprite" and chews 'pan'.
One goat showed on TV was priced at whopping Rs six lakh, while the most expensive buffalo was priced at about Rs 16 lakh.
But then, if one does not feel like making his way through cattle markets crowded with buyers and animals, then help is just a click away.
"Qurbani Online" is among a host of websites which promises to have the animal delivered 'at your home, at any relative's location or any charity organization'.