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Know why you have poor memory for sound

New York: Again forgot grocery items your wife asked over phone to pick up on way back from office? You are not alone.When it comes to memory, we do not remember things we hear nearly

IANS Published : Feb 27, 2014 13:47 IST, Updated : Jul 31, 2014 8:24 IST


The way our mind processes and stores sound may be different from the way it process and stores other types of memories.

This could have big implications for educators, design engineers and advertisers alike, suggested the study published in the journal PLOS ONE.
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