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Know why you have poor memory for sound

New York: Again forgot grocery items your wife asked over phone to pick up on way back from office? You are not alone.When it comes to memory, we do not remember things we hear nearly

IANS Updated on: July 31, 2014 8:24 IST


“As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember',” chuckled lead author James Bigelow from University of Iowa (UI).

“The brain may process auditory information differently than visual and tactile information, and alternative strategies - such as increased mental repetition - may be needed when trying to improve memory,” explained Amy Poremba, associate professor at UI's department of psychology.

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