“As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember',” chuckled lead author James Bigelow from University of Iowa (UI).
“The brain may process auditory information differently than visual and tactile information, and alternative strategies - such as increased mental repetition - may be needed when trying to improve memory,” explained Amy Poremba, associate professor at UI's department of psychology.