Sethi claims the slaps have quadrupled his productivity.
And this is how he recruited the female whom he names Kara.
Says Sethi: ‘I received 20 emails in less than an hour from people who loved the idea. I read through them, found one that stood out, and hired her to meet me at a cafe the day after.
‘The next day, at 9am, I found Kara sitting and waiting for me.
‘Pulling up a seat, I gave her the basic instructions - she would monitor me for the next few hours, and make sure that I was staying on task.