Along with traditional financial services, the cards offer discounts or incentives for purchases related to "female industries" such as health, salons, cosmetics, clothing and accessories.
The banks have targeted Chinese women not only for their personal consumption but also due to their growing role in managing family assets.
A survey conducted by HSBC showed that 63 percent of females from the mainland acted as decision makers on money matters.
In traditional Chinese families, couples once set up combined accounts, instead of managing finances individually, and men controlled most major affairs, ranging from money to big decisions.
But the situation has started to change due to the higher education and economic position of modern women.
CITIC's vice president Sun Deshun said its "Lady Card" was consistent with the social trend of women becoming heads of households and "bosses" of family wealth management.
The bank has even established a new strategic brand targeting women as "the actual controllers of family assets."
