On this auspicious day, devotees repeat the name of Rama with every breath and vow to lead a righteous life.
People pray to attain the final beatitude of life through intense devotion towards Rama and invoke him for his blessings and protection.
At some places the festival lasts the whole nine days of the Navratras, thus the period is called 'Sri Rama Navratra'.
It is marked by continuous recitals, Akhand Paath, mostly of the Ramacharitamanas, organized several days in advance to culminate on this day, with elaborate bhajan, kirtan and distribution of prasad after the puja and aarti.