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Swiss firm Capri-Sun enters India with fruit juices for kids

Hyderabad: Switzerland-based Capri-Sun yesterday announced the launch of its all-natural fruit juices for kids in the Indian market, where the beverages major sees huge potential for growth.Capri-Sun has entered the domestic market in partnership with

PTI Published : Mar 27, 2014 7:12 IST, Updated : Mar 27, 2014 7:17 IST
Capri-Sun, Vice President, Sales and Marketing (Europe and International) Peter Boeck said 'We consider India to be a market with tremendous growth potential in the juice brand category.'

SDU Beverages MD Kishore Agarwal said: 'We will be able to produce 2 million cases in our plant in Hyderabad which is expandable to 6 million.'

'We have made an investment of Rs 40 crore-Rs 50 crore in the first phase in this facility and are looking for Rs 50 to Rs 100 crore in sales target in the coming years,' he said.
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