The southernmost beach, the Lighthouse Beach is the one most frequented by tourists, Lighthouse Beach got its name due to the old Vizhinjam Lighthouse located on a rocky promontory here.
Its intermittent beams at night render the beach with an unearthly charm. Kovalam was among the most prominent tourist spots in India during the hippy era in the Sixties.
It still has a high status among tourists, who arrive mostly from Europe and Israel.
