The most sought-after laddu prasadam of Lord Venkateswara will become dearer from New Years Day.
The Trust Board of Tirumala Tirupati Devasthanams (TTD), which met in Tirupati under the chairmanship of D K Adikesavulu Naidu on Saturday, decided to double the price of each laddu to Rs 10 from Rs 5.
Besides, the free laddu prasadam that is given to devotees will also be stopped from January 1, 2010, according to the Board.
"Instead of the free laddu, each devotee will now be sold two laddus each at the rate of Rs 10," a TTD spokesman said over phone from Tirupati.
The TTD also decided to continue all the 'aarjita sevas' of the Lord, the spokesman said. The TTD Board has also approved a budget of Rs 35-crore for improving the security measures in Tirumala. PTI