The campaign strategy stems from Congress leader Mani Shankar Aiyar's remark on humble beginnings of Modi as a tea vendor.
Turning the taunt to Modi's advantage, BJP poll managers have decided to use Modi's background to reach out to the maximum number of voters by inviting them to talk to the leader as part of the initiative.
When he was young, Modi used to help his father sell tea at Vadnagar railway station and also on trains.
Samajwadi Party leader Naresh Agarwal had earlier made similar remarks against Modi, saying a person who used to sell tea cannot have a national perspective.
In a bid to limit the damage caused by Aiyar's remark, Congress Vice President Rahul Gandhi recently said “every tea-seller, every labourer should be respected, but he who makes fool of people should not be respected”.
Rahul Gandhi on his part met railway coolies at New Delhi railway station on Tuesday afternoon to know about their problems.
