Rugmark, now known as Good Weave, in 1994, is a kind of social certification for child labour free carpets in South Asia.
He has passionately argued that child trafficking and labour perpetuate poverty, unemployment, illiteracy and population growth.
From the factories exploiting children in the country's biggest cities like Delhi and Mumbai to the hinterland of Odisha and Jharkhand where children are still illegally employed as bonded labourers, his organisation has rescued them in almost all parts of country.