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Choko la has launched chocolate crackers!
"The idea is to spread festivity and stay true to the essence of Diwali," Ravi Pahuja, COO of Choko la, told IANS.
Apart from the usual Diwali gift packs, his brand has launched limited edition mock firecracker-themed chocolates packaged in retro-styled boxes.
Choose from choko sparkles - edible chocolate sparklers made with pretzel sticks and dark chocolate; choko blast - dark chocolate fudge dunked dark chocolate; rocket rose - dark chocolate roses; and choko anaar - traditional Indian shape of flowerpot filled with rice crispies moulded in dark chocolates.
"The decision was to create something classic and take inspiration from boxes of firecrackers, found in the streets of India. These chocolates are our way of celebrating Diwali without really lighting firecrackers, it's a fun and festive twist to Diwali," said Pahuja.
Premium ice-cream brand Haagen-Dazs' festive delights include vanilla, chocolate or macadamia nut ice creams inspired by Indian barfi, and gulab jamun-inspired Belgian chocolate ice cream.
The makers describe it as contemporary and creative transformation of the traditional mithai.
For health conscious consumers, there are Red Mango's pistachio-flavoured yogurt and Yogurberry's fresh fruit yogurts such as honey and pistachio, strawberry and banana and special nut mix. You could add fresh fruit toppings and dry fruit toppings to create your own twist.
"This festive season we urge our customers to refrain from heavy Indian sweets and opt for healthier options while still indulging in your sweet tooth," said Ameer Husain of Yogurberry.
What are you waiting for? Go gorge!
