South Korean social networks have been buzzing with a spoof "prophecy", attributed to the 16th-century French seer Nostradamus, that ties "Gangnam Style" singer Psy to the Mayan apocalypse.
Ominously, believers note, the ever-climbing number of YouTube views for Psy's "Gangnam Style" video, currently at nearly 972 million, stands to hit the billion mark around December 21.
In Sarajevo, amid a worldwide frenzy of advertisers and new-agers preparing for a Maya apocalypse, at least one group in Bosnia is approaching December 21 with calm and more than a little scorn for the much-hyped prophecy.
A small group of protesters took to the streets of Sarajevo on Wednesday to rally against the so-called 'Doomsday Preppers' making plans for the end of the world.