The nation-wide campaign aims to encourage people to inculcate physical activity and sports in their everyday lives, a statement had earlier said.
Prime Minister Narendra Modi launched the 'Fit India' Movement' on Thursday, saying the initiative is the need of the hour and will take the country towards a healthier future.
At a colourful ceremony, which included a presentation of India's indigenous martial art forms, dances and sports, Modi said technology has contributed to a sedentary lifestyle.
The launch was also attended by Sports Minister Kiren Rijiju and this year's National Sports Awards winners among others.
The Prime Minister also congratulated the winners of the national sports awards and lauded India's sporting achievements.
Highlights from the launch event:
11:20 | Minimum investment, maximum return, says PM Modi
11:15 | Body fit toh mind hit, says PM Modi
11:02 | "Fitness is extremely important in today's world for the well being and good health of all individuals. Fitness should become a mass movement," PM Modi says.
10:57 | PM Modi asks everyone to take up sports, hails Dhyanchand
10:54 | PM Modi thanks officials and others involved for their support to the mission
10:47 | PM Modi is currently addressing the event
10:40 | PM Modi to launch ‘Fit India Movement’ shortly
10:35 | Rajnath Singh appeals people to join the fitness movement
10:30 | Several artistes are performing at the Fit India campaign launch in New Delhi
10:25 | Union Minister Kiren Rijiju addresses the event
"This is the first time a fitness movement is being launched with participation of all the people. I want to thank all the people for this," Union Minister Kiren Rijiju says.
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The University Grant Commission (UGC) had earlier issued a letter to inform the universities to prepare for Fit India Movement to be held on August 29 -- the National Sports Day.
Ahead of the event launch, Minister of State (Independent Charge) Youth Affairs and Sports Kiren Rijiju tweeted, "Tremendous supports are coming from all sections of the society to participate in the Fit India Movement to be launched by PM Narendra Modi ji on August 29 at 10 am. Chief Ministers, corporates and many icons are taking amazing steps to make the programme a grand success."
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