Women are posting makeup-free selfies on social media to send out an important message about accepting your skin problems.
A large number of women have started a new movement on the photo-sharing app to encourage others to be less ashamed of their skin insecurities.
Many women are posting makeup-free selfies on social media, using the hashtag #skinpositivity to send out an important message about accepting skin problems, reports the Independent.
It all started when, in October last year, Instagram influencer Chessie King shared her struggle with her 300,000 followers- to coincide with World Mental Health Day.
Alongside the photo, she wrote, "I was in tears last week about the state my skin was in and went on a rage of picking and squeezing (the worst thing for it) because I was so upset. No matter how much I promote body confidence, I still really suffer with bad days BUT sharing it on my Insta stories really helped me realise there are so many of you going through it too."
Since then many girls have gathered the courage to take part in this movement, using hashtags like #acne, #skinpoitivity and #acnepositivity to make the movement spread to a wider reach.
A 17-year-old girl from Colorado, Hailey Wait, has been considered as a champion in this movement. She, through her social media accounts, has been spreading powerful messages about embracing one's unique beauty.
One of the women who spearheaded the campaign is Em Ford, who was known for posting makeup-free selfies years ago, when she received an outpour of people shaming her scars.
She took to YouTube to create a powerful video, quoting what people had commented on her posts, which quickly became viral.
The video has now been viewed over 27 million times, and thousands of people have commented on how the video "inspires" them.
Em still posts photos without makeup and has now amassed 1 million Instagram followers, under her username MyPaleSkinBlog.
She wrote, "I hope it can help those of you in a similar situation, or those who feel like I did. Just remember you are good enough, you are strong enough and you can do this."
Many girls are choosing to post a side-by-side comparison, showing just how much difference makeup can make, and why one shouldn't compare themselves to what one sees on Instagram.
Already, the hashtag #skinpositivity has been used hundreds of times and #acnepositivity has surpassed 200 posts.
(with ANI inputs)
