"People are opting for purchasing gifts online as it is a convenience at the click of a mouse. It also saves time and effort in customizing stationery items and gifts. More and more people are wanting to customize their personalized accessories.
"The gifts that are in vogue are pens, cardholders, mobile cases. Corporate houses are gifting pen drives, pens, cardholders to employees this season," Saurabh Kochhar, founder of Printvenue.com, told IANS.
"People, high on festive fervour are logging on to shop for various products like electronics, home decorations, apparel and jewellery. We have seen an increase by over 50 percent in sales on account of this upcoming festive season," Amit Maheshwari, vice president, fashion of Snapdeal.com, told IANS.