Christopher Bailey, chief creative officer, Burberry, said: "I wanted to take our iconic trench coat and play with its unique identity. Like the trench, the Maheshwari fabric has an incredibly rich history and heritage, which I find truly inspiring."
Frida Giannini, creative director, Gucci, said: "The patola fabric is incredibly rich and simple. It gives you the idea of heritage, tradition, craftsmanship, creativity, all themes that are very close to me and to Gucci."
