"We have made a killing on our political merchandise collection and it has been a major hit among the masses. It had contributed more than 30 percent to our revenue at its peak before elections. A majority of our buyers are young, educated and professional people.
"Major metros including Delhi and Mumbai, Hyderabad and Bangalore have contributed the most, but Tier I and II cities are not far behind. Metros' share comprises more than 60 percent and rest is from other places, including heavy demand from Varanasi as well," said Baghla.
So take your pick and get politically fashionable this season.
