Mona Lamba and Pali Sachdev, the famous designer duo from Kolkata, recently came up with a collection inspired by Mamata Banerjee's Trinamool Congress, but they also have a lotus motif for Modi's supporters.
Apart from Modi, ther are takers for all kinds of political merchandise.
Bluegape.com, another online fan merchandising store, has established a market for political merchandise.
"Fan merchandising was a fairly new concept in India when we started off, but it has picked up the pace since then; it caught the eye of people faster than we expected," Sahil Baghla, co-founder and chief executive officer, Bluegape.com, told IANS.
They are getting encouraging response from the consumers, especially youngsters. And revenues are overwhelming.
