Siddharath Bindra, managing director, BIBA Apparels, said associating with Arora will give them an easy entry to the luxury business.
"We wanted to get into the luxury segment and since Manish is part of that segment, so it was a perfect opportunity. We don't do bridal wear and stuff like that and with the association, we also give ourself an entry to bridal wear. So there was absolutely no other choice," Bindra told IANS.
