New Delhi: Ace designer Manish Arora, who has joined hands with ethnic women's wear brand BIBA to retail his label Indian by Manish Arora, says the new joint venture will make his clothes affordable and accessible for consumers in the country.
"It is going to be totally Manish Arora Indian clothing and the price is going to be 35 percent cheaper. By associating with BIBA, I am getting affordable and more accessible to the Indian market. In the past, it was usually name (Manish Arora) that was recognised, but the product was not easily accessible," Arora told IANS.
