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Healthy America: People take yoga with gusto, fuel a $27 bn industry (view pics)

Washington: From US First Lady Michelle Obama to stressed out executives to students to housewives, some 20 million people in America are practising the ancient Indian art of yoga, fuelling a $27 billion industry.Michelle Obama,

PTI Published : Jan 23, 2014 18:01 IST, Updated : Jan 24, 2014 11:03 IST


The 2012 "Yoga in America" study released by San Francisco's Yoga Journal indicates that some 20 million people, or 8.7 percent of US adults, practice yoga, compared to 15.8 million from a 2008 study, an increase of 29 percent.

In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations, and media. The estimate from the 2008 study was $5.7 billion.

Of current non-practitioners, 44.4 percent of Americans call themselves "aspirational yogis" - people who are interested in trying yoga.
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