This annual festival is an initiative of the Jaipur Virasat Foundation and was originally a segment of the Jaipur Heritage International Festival in 2006, till it developed into a free-standing festival of its own in 2008. Since then festival directors Namita Gokhale and William Dalrymple have been in the company of Diggi Palace. And the owners too recognise how this association has given them "enormous exposure".
"There is no denying the fact that it (the festival) has given us enormous prestige, name and fame which have made us work harder to improve our property and services because we have to host the crème de la crème of the world," said Jyotika Diggi, adding they have 75 rooms where some sponsors, delegates and authors stay during the literary fest.
