In India, a range of designers like Rohit Gandhi-Rahul Khanna, Varun Bahl, Siddhartha Tytler, Raghavendra Rathore, Rajesh Pratap Singh, Rohit Bal, JJ Valaya and Arjun Khanna cater to the burgeoning demands of the urban Indian man to dress up well for the office and for occasions.
Be it ethnic or Western wear, Indian men are exploring and experimenting new styles, designs and colours to move away from staple choices. And women, too are accepting the change.