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Goa: Beaches, food, rocking night life and much more... (view pics)

Panaji: Time was when Goa was described as Sussegado - the land of the content. Alas, this is no longer so as "apathy" now rules the state, bemoans Agnello Dias, an ad guru who has

PTI Updated on: September 11, 2013 17:56 IST


In 2007, the adman transformed a legendary Goan song about a drunkard threatening to beat up his wife into a thumping jingle with a chaotic energy for Nike. In doing so, it went much against the tide of the time, when Sufi music ruled the roost as the ideal accompaniment for TV commercials.

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