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Goa: Beaches, food, rocking night life and much more... (view pics)

Panaji: Time was when Goa was described as Sussegado - the land of the content. Alas, this is no longer so as "apathy" now rules the state, bemoans Agnello Dias, an ad guru who has

PTI Updated on: September 11, 2013 17:56 IST


"I've always felt that Goa's most wonderful characteristic is its people, and this is slowly starting to change. So, yes, apathy and maybe confusion," said Dias, who started his own ad agency Taproot, after a stint as chief creative officer with advertising giant JWT.

And it does hurt him, because there is often a ring of "that Goa" to Dias's ads.

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