Panaji: Time was when Goa was described as Sussegado - the land of the content. Alas, this is no longer so as "apathy" now rules the state, bemoans Agnello Dias, an ad guru who has often tapped the landscape, sounds and moods of this beach state in his hugely sucessfull TV commercials, including the Vodafone spot.
It's now turned chaotic and mercenary-like, "especially with the ease with which Goans are giving up their houses and living spaces to buyers who are not Goans, which is entirely a monetary decision in most cases.
This had lead to a tilt in the population balance," Dias told IANS in an interview.