Panaji: No longer fancy your molasses-based rum and whisky? Now get your high on pure sugar cane.With 'Pure Cane', an alcohol double-distilled directly from sugarcane juice, IIT-ian Desmond Nazareth has just qualitatively upped the ante
IANSPublished : Mar 20, 2013 14:25 IST, Updated : Mar 20, 2013 14:39 IST
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"Marketing and distribution are key areas which need to be mastered to make an alcoholic brew popular," Nazareth said.
