"Goa has its own feni and it is being exported, but there is no monitoring. No checks on quality," he said, adding that the sugarcane used to manufacture 'Pure Cane' was grown in farms in and around his distillery in Andhra Pradesh.
Each bottle of 'Pure Cane' is priced at Rs.520 in Goa, while an imported bottle of liquor costs up to four times more.
Nazareth said that liqour companies in Goa need to take their brands to the high-end premium market because most of them do not have a national or a sub-national profile.
