“I've said that's a ‘trend' for five seasons. This season I'll say it's black and white, and maybe last year I said it was red and pink, but the look hangs out, has a longer life, and that gives you a broader sense of style,” Zee says.
When tastemakers began touting “personal style,” Zee says he's not fully sure they meant it. But say something often enough, and people start believing it.
“In the moment maybe it was a marketing ploy,” he says, “but then came ‘Sex and the City'—which I think was a tent pole of personal style—and then the Internet and the popularity of ‘street style,' and now I think women are saying, ‘I'm going to do what I like to do.”'