In figures, seven out of 10 bloggers are asked by brands to present their products free of charge, one in every four charges to place advertising, one in every 10 receives cash payments and one out of every 10 is compensated with clothing and accessories.
Though few manage to live professionally from their blogs, Maria Giraldo, organizer of the Fashion Blogs Conference, says that bloggers use the success they obtain to command "a fairly high fee".