Beckham was photographed running around on a rooftop sans pants in the shot, and the clothing company's official Instagram account also shared a few behind-the-scenes photographs from the shoot.
In one of the photos, the father of four is flaunting his biceps and tattoo sleeves while flashing a subtle smile towards the camera.
The caption read: On set! Get an exclusive sneak peek from the new David Beckham Bodywear campaign shoot that is taking place as we speak! The collection is to be launched this upcoming spring. Stay tuned for more! Beckham for HM.
View more pics of the entire shoot...
