New York, If you are a corporate communicator or a marketing executive, your work may actually start after 5 p.m.
Lobbying senior business executives informally - at coffee shops or fitness centres - is a suave way to perform your job successfully, according to a new study.
"Being an influential insider does not always require being in the boardroom with the top bosses," said Marlene Neill, assistant professor of journalism, public relations and new media at Baylor University.
"Intelligence-gathering" is best done by having a seat at multiple "decision tables" at different levels in a company - and then sharing that information in varied settings, often informally, according to the study findings.
