Attitudes towards the surgery have come a very long way since the first ever procedure in 1963 and it seems that now the confidence that results from the procedure often means more than the size of the outcome.
On International Women's Day, there's a launch of a newly-formed Body Matters panel of experts. Ayse Kocak, CEO of a breast implant manufacturer, joins plastic surgeon Jacqueline Lewis and psychotherapist Norman Wright to discuss breast enhancement -- whether it is purely for vanity or in fact a way to give a woman her confidence back.