New Delhi, July 3: Lingerie brand Bodycare has roped in German model and Bollywood actress Evelyn Sharma as its brand ambassador and singed a modelling agreement with Evelyn Sharma.
"In recent times men's innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood.
"On the other hand in the women's innerwear segment there is just one brand that has dared to venture in this league by signing a modelling agreement with a celebrity and that is Bodycare," Bodycare Promoter and Director Sanjay Dawar said.
"Indian women have become more conscious about the range of brands that should fill their wardrobes and lingerie has become a fashion statement," Dawar added.
