New Delhi: The American Swan Lifestyle Company, dealing in fashion & apparel-led lifestyle has opened its doors to the e-tailing market with its online shopping site, AmericanSwan.com.
Four Cross Media, a global digital media conglomerate, has invested Rs 40 crores in the venture.
American Swan is the first-ever global brand to offer a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
The American Swan brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart casuals to those who seek an aspirational, glamorous yet restrained lifestyle, says its press release.
