People living in Gurugram and Bengaluru consume the highest amount of beer with people of Mumbai preferring other hard drinks, a recent survey has revealed. Crownit, a consumer group marketing and data platform, conducted a survey across pubs in metropolitans like Gurugram, Delhi, Mumbai and Bengaluru to analyse the drinking patters and alcohol preferences of youngsters and found out that 47% of the Indian young generation prefer beer over any other alcoholic beverage. The survey was conducted on one lakh users and took place between March and April this year.
While 57 percent millennials in Bengaluru and Gurugram consume beer, the highest consumption of hard drinks is by individuals in Mumbai at 33 percent, closely followed by Delhi at 32 percent. Wine is still catching up in comparison, with the average consumption in these cities ranging from 1-2 percent.
The data collected is based on the consumption of mainly four categories of alcoholic beverages - beer, hard drinks, cocktails and wine. The study also highlights that the consumption of alcohol is highest among millennials on the weekends, most commonly between 8 p.m and 2 a.m.
In addition, Crownit's survey revealed the increasing preference for various flavours and variants of beer such as bottled, draught and freshly-brewed. Gurugram being the city of micro-breweries, has 74 percent millennials favouring freshly-brewed beer, whereas 80 percent people in Delhi drink bottled beer, perhaps due to the lack of other options.
(With IANS Inputs)
