For international superstar Nicki Minaj, who sang a medly of tracks from her new album, “Pink Friday: Roman Reloaded” it was a dream come true, “This is like every little girl's dream come true, I could never imagine that I would be doing a show in the middle of Times Square and these people be singing every lyric and all that stuff.”
Using the latest CGI technology the team behind the massive Hollywood blockbuster, i-Robot, created one of the world's largest LED displays. During the launch nine of the square's famous electronic screens were used to ensure the crowd was immersed in light and music from every direction.