London: Demi Moore and Ashton Kutcher have launched their own foundation to address, and try and combat the issue of child sex trafficking.
Moore, 48, and Kutcher, 33, enlisted the help of their celebrity friends to launch an interactive video campaign, which they hope will educate people about the shocking trade.
Actors Justin Timberlake, 30, Sean Penn, 50, and Bradley Cooper, 36, took part in the Real Men Don't Buy Girls videos, launched on behalf of the Demi and Ashton Foundation, or DNA.
Even actress Eva Longoria appeared at the end of Kutcher's video praising The Huffington Post founder Arianna Huffington for liking "real men".
Kutcher had met Arianna during a panel on technology, social media, and philanthropy at the Clinton Global Initiative.
"I think Arianna's made it abundantly clear in her life that she prefers real men," the Daily Mail quoted Kutcher as saying.
Kutcher and Moore had set up DNA to "work toward the elimination of sex slavery worldwide and the right to be free is a building block of our DNA".
The actor said he hoped that the campaign would spread a message addressing the male psyche.
"Once someone goes on record saying they are or aren't going to do something, they tend to be a bit more accountable," he said.
"We wanted to make something akin to a pledge: 'real men don't buy girls, and I am a real man'.
"At the end of the day anyone and everyone can be involved in this campaign.
"The minute you like our Facebook page, you're already one step closer to this three-step-process, you've made an advocacy video that you can share.
"One minute of your time might be all a girl needs to save her from sex trafficking," he added.
