Popular Bollywood faces such as Shah Rukh Khan and Sonakshi Sinha attended Auto Expo 2018 on Thursday. While SRK showed support for Prime Minister Narendra Modi's Swachh Bharat Abhiyan by unveiling 'Swachh Can', a portable bin for users of Hyundai cars, Sonakshi unveiled the DC TCA at the mega event.
The Swachh Can was launched under Hyundai Motor India Limited's 'Swachh Move' that supports Modi's cleanliness campaign."'Swachh Can' is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement," Shah Rukh, dressed in a black and white suit with a waistcoat, said at the Auto Expo at the India Expo Mart in Greater Noida, on Thursday.
Meanwhile, the official Twitter of Auto Expo 2018 shared a picture of Sonakshi with a caption that read, “Sonakshi Sinha unveils the DC TCA at Auto Expo raising the glamour quotient of the Expo soaring high! Titanium, Carbon & Aluminium is the latest jewel in the repertoire and show stopper to say the least. #AETMS18”.
Shah Rukh, also the Hyundai Corporate Brand Ambassador, has even taught his youngest son AbRam to focus on cleanliness and be a part of the cleanliness movement.
YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, said: "We recently conducted a survey of car owners and found 98 per cent respondents care about cleanliness of outside infrastructure such as streets, and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be disposed off. This led us to innovation of 'Swachh Can."
Starting from March 1, the Hyundai product line-up will come with a factory-fitted 'Swachh Can'.
