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  5. Adil Hussain, Renuka Sahane question lack of funds for promotion of Village Rockstars at Oscars 2019 race

Adil Hussain, Renuka Sahane question lack of funds for promotion of Village Rockstars at Oscars 2019 race

After selecting Village Rockstars, jury pointed out that there's acute lack of funds to promote the film at Oscars 2019.

Edited by: India TV Entertainment Desk New Delhi Published : Sep 24, 2018 15:52 IST, Updated : Sep 24, 2018 16:00 IST
Adil Hussain on Village Rockstars

Adil Hussain on Village Rockstars

Noted Assamese actor Adil Hussain has urged the government to release Rs 5 crore for the promotion of Rima Das' Assamese film Village Rockstars ahead of the Oscars. The independent film will be representing India in the Best Foreign Language film category. Renuka Sahane and Annup Sonii have also come forward to promote the movie at the highly competitive international platform.

On Saturday, the Film Federation of India (FFI) announced the independent film as a nominee in the highly competitive Academy Awards category.

FFI's selection committee chairman S.V. Rajendra Singh Babu, a veteran film producer, said there is an acute lack of funds to carry out the required promotional processes effectively, which is why many Indian movies haven't made it to the final round, barring three - Mother India (1957), Salaam Bombay! (1988) and Lagaan (2001).

Adil was "flummoxed" with the statement. "The governments have so much money to promote themselves putting posters all across! After selecting Village Rockstars, jury says there's acute lack of funds to promote film at Oscars," tweeted the actor, whose Norwegian film What Will People Say is Norway's official entry to the Oscars this year.

Adil drew the attention of the Assam government, Assam Chief Minister Sarbananda Sonowal, his office and of the Ministry of Information and Broadcasting to the matter, hoping they "will immediately release Rs 5 crore for the promotion of Village Rockstars, since all other countries have already started their campaigns in the US".

As Rajendra Singh Babu rightly pointed out, "It is impossible for independent and small producers to promote their film all by themselves. It is important that they receive funds to do so. It is important we follow these processes to reach all the Academy members and critics." 

Adil's tweets got reactions. Actor Annup Sonii expressed disappointment, and wrote: "For the smallest achievement they have big funds but for this... 'Acute lack of funds'. Eventually, it will come down to the filmmaker asking for favours or donations... Sad... Very sad."

Actress Renuka Shahane questioned: "Why don't we from the film fraternity join hands and create a fundraiser for our Oscar entry? Let's not depend on the government. It is important that we support this gem of a film onwards to the Oscars."

When a Twitter user pointed out that "filthy rich, big stars and producers" from the industry "can afford your Oscar thingy", Renuka retorted: "What do you mean 'Our Oscar thingy'?

"It should be a matter of pride for the entire country that a young girl with no background or training in filmmaking makes an incredible film like Village Rockstars that compels the jury to select it for the Oscars. Let's not be myopic."

On Adil's plea to the government, another user commented that the taxpayers' money should not be used for Oscars.

"Is it some kind of national service? Why should we care about an American award? Why can't film industry fund these expenses?" the user questioned.

To that, Adil wrote: "Government can use taxpayers' money to promote India's image as a supporter of high-quality art. That's what all civilised governments do! Village Rockstars is an independent film. It's not a mainstream run-of-the-mill film.

Village Rockstars is set in Das' own village of Chhaygaon in Assam and it is a story of a 10-year-old girl who dreams to own an electronic guitar. The film has won 44 awards including the Best Feature film Award at the 65th National Film Awards.

(With IANS inputs)

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