The act was opened by Emraan who performed a series of illusion stunts and eerie acts, before being joined by his leading ladies - Huma, Kalki and Konkona, any of whom could be the 'daayan' in the film.
The unusual event to launch the film worked well. In fact, filmmaker Anurag Kashyap, who made a surprise visit to the press meet, was completely floored and termed it the best he had seen in a while.
Later Iyer, creative producer Abhishek Chaubey, producers Ekta Kapoor and Vishal Bhardwaj, and the entire star cast of the film interacted with the media.
"We are showing two sides of a 'daayan' in our film. One side is very beautiful and the other is extremely scary. I can't give too much details about the film. To know more, you will have to see the film," Emraan told reporters.
The film releases worldwide April 18.
