New Delhi: Shah Rukh Khan and Aamir Khan have always been on the opposite sites of the table ever since their debut in the entertainment industry. Despite being the most celebrated actors in the industry, the duo has never shared the screen space together except for the cameo appearance in movie Pehla Nasha in the year 1993.
But, now the two leading Khans of the industry will have a face off very soon in the e-commerce arena. As Snapdeal.com has roped in Bollywood actor Aamir Khan as its brand ambassador, as per the report published by ET, while SRK is already being signed by Yepme for its multi-media advertising campaign. Both SRK and Aamir Khan are said to be earning close to Rs 15-20 crore as the endorsement fee from Yepme and Snapdeal respectively.
It would be the first time that both khan would be at logger head!
The two actors, interestingly, even avoid clashing at the box office and never release their movies at the same time. While SRK prefers Diwali for the movie release, Aamir Khan relies on Christmas to ensure hefty success of his movies.
SRK movies like Happy New Year and Chennai Express were hardcore entertainment while Aamir Khan movies are awaited for their unique storyline and the embedded social message likewise in Tare Zameen Par, 3 Idiots, and PK.
Though, with every SRK release, Aamir Khan attaches the trailer of its upcoming movie to cash on the popularity of King Khan and obviously the holiday season. But certainly, over the years, Aamir Khan has positioned himself a bit higher in the Industry as compared to SRK.
In 2014, it was Aamir Khan's PK that managed to beat all competition from Salman and Shah Rukh to become the top grosser in almost all territories globally.
‘PK' generated a humongous Rs 615 crore, while Salman Khan's ‘Kick' comes in second place with Rs 402 crore (still way below 2013-released ‘Dhoom 3′), followed by Shah Rukh Khan's ‘Happy New Year' with Rs 394 crore.
When talking about commercial advertisement front, the duo avoided clashing with each other. SRK has endorsed from anything to everything available in the market. Some of his advertised brands include Pepsodent, Navratan Powder, Lux Cozi, Nokia, Sunfeast, Dish TV and the list goes on and on.
In contrast, Aamir Khan is known to be selective about the brands that he endorses. In the past, he has been associated with brands like Samsung, Godrej, Tata Sky and Titan watches.
Interestingly, when Aamir started working on his debut television show Satyamev Jayate, he cancelled all his existing contracts with the ad agencies. Moreover, going by his image of a social crusader, the actor even rejected a luxury car endorsement deal.
Satyamev Jayate is a TV show created by Aamir Khan in the year 2012 to address the significant social issues in India. The show remained successful in creating awareness among the masses, as it broke all TRP records including of Salman Khan anchored Big Boss 8. The show also bagged the Indian Telly Award for Best Programme with a Social Message.
SRK, on the other hand, remained limited to hosting TV shows. Circus, Fauji, KBC, Zor Ka Jhatka, Kya Aap Panchvi Pass se tez hain? are some the shows in which SRK appeared, and the latest being ‘India Poochega Sabse Shana Kaun. Though, none of his shows were a mega hit.
Going forward it would be interesting to see how the two Khan's help the e-tailers to strengthen the brand and growth the bottom line.
Snapdeal is eyeing enormous revenue of Rs 5900 crore in the year 2015, Yepme had revenue of Rs 140 crore in fiscal 2014 and is targeting to double it this fiscal year. Such a vast difference in the market value of both the brands is a serious alarming bell for the King Khan.
