New Delhi: Shah Rukh Khan, Deepika Padukone starrer Happy New Year's trailer will be launched on popular messaging service 'WhatsApp'.
Farah Khan's yet another multi-starrer project 'Happy New Year' is up to give it's fans a punk in the most unusual way. This is the first of its kind concept for promotion of a film.
Red Chillies Entertainments Pvt Ltd has come up with this new idea to launch it's trailer on the popular chat app to reach out a wider audience base. The movie is set to be released this Diwali and the first trailer launch is on 14th August 2014.
To give easy access of it's trailer to their fans, 'Happy New Year' team urged their fans to drop a 'WhatsApp' message or give a missed call at ᄧ 9819020202.
Users can not just only get hold on to their exclusive trailer video's but can also spread and share it with their friends through WhatsApp as the broadcast messaging service has withdrawn it's restrictions for this new concept.
This would be Farah Khan's third movie with Shah Rukh and second with Deepika Padukone. The movie also stars Abhishek Bachchan, Boman Irani, Jackie Shroff, Sarah Jane Dias.
Vivaan Shah, youngest son of veterans Naseeruddin Shah & Ratna Pathak shah, too would be seen joining big names onboard.
