Mumbai, Apr 23: Shah Rukh Khan regularly stays clean-shaven in his movies and the last time he grew a thick moustache was during his movie Paheli' where he played a role of ghost.
Now, he's sporting a moustache again for a noble cause. He shot a promo for Farhan Akhtar's MARD (Men Against Rape and Discrimination) campaign .
Farhan wrote on Twitter: A behind the scenes glimpse of @iamsrk shooting the 26/4 #MARD initiative match promo.
MARD (Men Against Rape and Discrimination) is a social campaign launched by Farhan Akhtar in 2013.
The campaign aspires to raise social awareness against rape and discrimination of women.
Farhan wants men to sport the campaign logo on their clothes and spread the message across the country.
On April 26, Farhan will distribute 70,000 fake moustaches at the IPL match between Shah Rukh Khan's team Kolkata Knight Riders and Preity Zinta's Kings XI Punjab at Eden Gardens.