And it seems that SRK's efforts have paid off in a huge way as Rohit Shetty directed film has become the fastest entrant into the elusive 100 crore club despite garnering average reviews from the critics.
"I am not a marketing guru or a romantic hero. I promote my film to inform about it to my audience. I feel since they had to shell so much money to watch a film, they have the right to know about it. I inform my audience and give a brief overview of it," Shah Rukh told PTI.
