Mumbai: The sixth season of Bigg Boss is going to become one of the most expensive reality shows on Indian television at Rs 150-160 crore, says a media report.
The show is commanding a 20 per cent premium on its ad rates this year, says the report.
This time, Bigg Boss Salman Khan will be inviting the family to watch the reality show, unlike the earlier editions which saw the contestants hopping into bed with each other (remember Veena Malik?) or dancing suggestively to Bollywood item numbers.
The sixth edition begins next month on Colors, which has recast the show this time as a family entertainer.
Corporates from the telecom sector, the FMCG sector and even a white goods company are bidding to become the title sponsors this time, says the report.
A 10-second spot is being sold close to Rs 3 lakhs, while the title sponsor is going to shell out anywhere between Rs 35-40 crore, the report says.
