However, Salman believes that their effort at doing something different from their regular stuff might be a reason for people not thronging to the theatres.
"We have done something different, may be people were expecting something like 'Dabangg', 'Ready' like time pass film to enjoy. Some must have understood that 'Jai Ho' is not that kind of film, this is a serious film with a social message," Salman said.
