New Delhi: Bollywood has been witnessing a dry spell at the box office for the last few weeks.
Bollywood box office collections have been sloppy with none of the movies managing to get anywhere near to the Rs 100-crore mark.
And once again there will be no big release this coming Friday. This may be because of the match between Australia and New Zealand.
Clearly movie theaters are facing stiff competition from the ongoing sporting extravaganza and to some extent from digital movie-watching options. Clearly, the already beleaguered Bollywood industry has no place to hide. However, many filmmakers dared and got a reasonable return for their attempt but majority of them are not even thinking of releasing their films around the World Cup.
The first quarter, which is on its verge to an end, had witnessed some good movies at calculated budget. Anushka Sharma's ‘NH 10', YRF's ‘Dum Laga Ke Haisha', Irrfan Khan's ‘Qissa' and Varun Dhawan's ‘Badlapur' fetched more than their making cost, which can only be praised during this cricket-ruled season.
The major reason for these movies doing fairly well could be because of their quality content, which somehow also proves that the star power isn't a sure guarantee for success for Hindi movies. A good example for this is ‘Roy' which has the likes of Ranbir Kapoor, Arjun Rampal and Jacqueline Fernandez, but failed miserably at the box office.
‘Dirty Politics', that starred Mallika Sherawat, Naseeruddin Shah, Om Puri, Jackie Shroff, and ‘Ab Tak Chhappan 2' with Nana Patekar in the lead role too bombed at box office. These movies still could have survived had it not been affected by WC.
But like always it's haunting and most of the movies, which are taking risk during this time are on the death bed.
