Sahara One's "Jai Jai Jai Bajrangbali" has already completed two years and still continues to attract viewers.
"These shows are a huge attraction amongst youngsters and even children. It is very pleasing. They are certainly not meant only for elderly people," Pratik Seal, Marketing head, Life OK, told IANS.
With the changing tastes of the viewers, the makers are avoiding long treatments and dragging plots. Keeping the narrative crisp is the success mantra.
The makers of "Mahabharat", which premiered Sep 16, are trying to keep audiences hooked on by ensuring it does not drag.
"We want to keep the quality of 'Mahabharat' consistent throughout the series, and keep the content extremely gripping, which is why the series will be a finite one of six to seven months," said Nikhil Madhok, senior vice president (Marketing) at Star Plus.
